Girls’ Attitudes Explored… Role models

A new report by Girlguiding has highlighted a role model deficit among girls and young women. Girls Attitudes Explored… Role models sheds light on how the narrow range of positive examples available to girls and young women aged 7 to 21 is linked to a limited range of aspirations for their futures.

Karren Brady, who is one of Britain’s most high-profile businesswomen, said, 'Our next generation of successful and influential women need strong role models if they are to match and, hopefully, surpass the current generation.

'And this doesn’t just apply to the business world – it’s true in all walks of life. Strong role models at home and in the local community are vital to showing girls and young women that they are capable of achieving great things too.'

Join in the conversation on Twitter by following the hashtag #RealRoleModels.

Download the Attitudes Explored… Role models report here.